Primary Name
Thoughts About God
Public Brand Kit
Thoughts About God
Official brand guidance for using the Thoughts About God name, logo, colours, and visual style. This public kit helps partners, contributors, and media contacts represent the ministry clearly and respectfully.
Brand Foundation
Faith-focused, welcoming, and readable.
The Thoughts About God brand should feel trustworthy, simple, and accessible. The visual system uses strong contrast, bright colour, and generous spacing so the message is easy to understand across the website, emails, print pieces, social media, and mobile screens.
Short Reference
Use the full name in public-facing materials. TAG may be used only when space is limited or the full name has already been clearly introduced.
Brand Purpose
Share devotional content, faith resources, and helpful follow-up paths for people seeking encouragement and spiritual growth.
Official Logos
Use the official logo with clear space and strong contrast.
The logo should remain easy to recognize on large pages, small screens, emails, social graphics, downloadable resources, and printed materials.
Square Logo
- Ratio: 1:1
- Master size: 1200 x 1200 pixels
- Best use: profiles, icons, media cards, and square placements
- Small-size check: should remain recognizable at 128 x 128 pixels
Landscape Logo
- Ratio: 4:1
- Master size: 1200 x 300 pixels
- Best use: headers, banners, email layouts, and wide placements
- Small-size check: should remain recognizable at 512 x 128 pixels
Alternate Logo Versions
Use transparent logos only on clean, light backgrounds.
Transparent logo files are helpful when the design already has a white or very light background. Do not place them over dark, patterned, or busy images because the black lettering can lose contrast.
Square Transparent Logo
- Ratio: 1:1
- Master size: 1200 x 1200 pixels
- Best use: light page sections, white graphics, and controlled layouts
- Do not use: dark, colourful, patterned, or photo backgrounds
Landscape Transparent Logo
- Ratio: 4:1
- Master size: 1200 x 300 pixels
- Best use: light headers, white email layouts, and simple wide placements
- Do not use: dark, colourful, patterned, or photo backgrounds
Public Usage
Use the white-background versions as the safest default.
The logo includes black text, so the white-background versions are the safest choice for readability. Transparent versions should only be used on light, clean backgrounds.
Primary Logo Choice
Use the white-background square and landscape logos as the default public brand assets.
Small Placement Rule
The logo must remain readable at small sizes. Avoid versions with extra empty space around the mark.
Quality Check
Before publishing, confirm the logo is not cropped, stretched, blurred, recoloured, or placed on a background that reduces contrast.
Colour System
Bright, simple, and high contrast.
The core palette comes from the logo. Use these colours consistently across public pages, email templates, social graphics, campaign assets, and downloadable resources.
Thoughts Blue
HEX: #42B8EE / Use for friendly emphasis, buttons, highlights, and light brand accents.
God Green
HEX: #9EDD3B / Use for positive action, growth, devotional highlights, and supportive status accents.
Text Black
HEX: #111111 / Use for clear text, logo contrast, and strong visual anchors.
Soft Background
HEX: #F6F9FC / Use for clean content areas, page sections, and quiet background contrast.
Typography
Keep wording readable for a wide audience.
Use simple, clean type with strong line spacing. The brand should feel easy to read on mobile, in emails, on landing pages, and in printed materials.
Thoughts About God
Encouraging devotionals, faith resources, and helpful follow-up for people seeking hope and spiritual growth.
Usage Rules
Protect the logo so it stays recognizable.
These rules apply to the website, social media graphics, landing pages, emails, downloadable resources, print pieces, and partner materials.
Do
- Use the official square and landscape logo files.
- Keep enough clear space around the logo.
- Use the white-background version when the placement background is unknown.
- Check the logo at small sizes before publishing.
- Keep brand colours consistent across campaigns, pages, emails, and printed materials.
Do Not
- Stretch, squeeze, or rotate the logo.
- Place the transparent logo on dark or busy backgrounds.
- Add shadows, outlines, filters, or extra effects to the logo.
- Crop the words or remove parts of the mark.
- Use low-resolution screenshots as logo files.
Public Brand Standard
Use the official logo files with care and consistency.
Use the square white-background logo for square placements and the landscape white-background logo for wide placements. Transparent versions are available for light backgrounds, but should not be used where readability could be affected.